Iceland has teamed up with Birds Eye and Currys at hand out free freezers to low-income households amid the price of dwelling disaster. The brand new undertaking has been launched to assist folks entry frozen meals and decrease the price of their meals outlets.
The partnership comes as new analysis by Manchester Metropolitan College exhibits that households who change from recent to frozen meals halve their meals waste and cut back grocery payments by nearly 1 / 4. Nevertheless, Turn2us a nationwide charity that helps folks in monetary hardship and says that round one in ten UK homes are at the moment dwelling with no freezer.
Iceland’s new pilot scheme will present low-income households with freezers, in addition to data, recipes and help, earlier than exploring the influence on their family funds and consuming habits.
Iceland’s govt chairman, Richard Walker mentioned: “The fee-of-living disaster is a priority for households throughout the UK and we all know many individuals will probably be in search of methods to decrease the price of their meals store.
“This distinctive group undertaking will assist households with limitations to freezer possession, and we hope that we are going to discover that households can lower your expenses and enhance their diets when they’re able to entry and use freezers and frozen meals.”
The pilot undertaking is going down in Salford and is being run with Clarion Housing Group, the biggest social landlord within the nation. It can then be evaluated by Manchester Metropolitan University, with the intention of supporting households to undertake a extra inexpensive and nutritious diet, earlier than replicating the scheme in communities throughout the UK.
Freezers will probably be donated by Currys in session with every family to determine the very best answer for them based mostly on their wants, out there house and vitality use, serving to to mitigate the influence of vitality worth rises.
Birds Eye common supervisor Steve Challouma added: “Birds Eye is dedicated to serving the world with higher meals, and this ambition applies to all communities inside the UK.
“We all know that in instances of monetary stress households flip to frozen meals greater than ever, and that that is due partly to those priceless advantages. By making wholesome choices extra handy, and by decreasing meals waste, we hope that this undertaking succeeds in serving to collaborating households and households undertake more healthy and extra inexpensive consuming habits.”
Iceland free freezers – find out how to declare
In the meanwhile Iceland’s free freezer undertaking is just being trialled in Salford, Manchester at sure housing associations. Nevertheless, the funds grocery store hopes to broaden throughout the UK shortly.