Jaspreet Singh became The Minority Mindset to provide accessible financial education in a world where most people aren’t taught about money. However, he soon realized that, in addition to financial education, financial news wasn’t understandable to most people either. His solution to this problem was a catchy and easy-to-read daily newsletter sent to subscribers’ emails daily called Market Briefs.
Market Briefs is a free daily newsletter that provides regular business & financial updates for readers across the country. Jaspreet Singh aka The Minority Mindset created Market Briefs by recognizing that investors needed a shorthand email about current financial news that was both easy to read and engaging.
Market Briefs exists as a separate entity from Minority Mindset. With that said, let’s dive into why Jaspreet felt the need to create Market Briefs, its purpose, and the journey to success for Jaspreet and the Market Briefs team along the way.
How Market Briefs Was Created
Apparently it all started when Jaspreet himself wanted to stay up to date on current financial news and happenings.
He was busy making content on YouTube and building his financial education toolbox for people to use. But it was difficult for Jaspreet to stay on top of everything going on, and he figured others must have felt the same way, and thus, Market Briefs was born!
But, just like The Minority Mindset is built for those who don’t subscribe to typical financial ideologies, Market Briefs caters to unique-minded investors.
The newsletter itself is built for non-traditional investors who want to know how the new-age of investing, business, and finance affects them everyday.
So, he enlisted a team of writers to research and develop a helpful, bite-sized newsletter to be sent to readers on the regular.
By April 2022, 75,000+ investors signed up for Market Briefs without any money spent on advertising. And people keep coming back. 45% of subscribers read their emails every morning. That’s twice the average industry open rate.
What Are The perks Of Market Briefs?
- It’s completely free: This daily email comes at no cost to the readers, and Market Briefers are only charged if they decide to purchase a sponsored product, which is not at all required.
- It’s incredibly relevant: Half the battle of getting your finances healthy lies in your education, and Jaspreet is providing this resource to keep up on your financial education by staying up with relevant news.
- It’s easy to comprehend: The newsletter boasts that it can be read and understood within 5 minutes time, saving readers precious minutes, all while keeping them up to speed.
Who Is Market Briefs For?
Jaspreet says it’s not for your “traditional” investor. That’s the whole message behind his brand. He’s passionate about bringing financial education to those who see that what the majority is doing isn’t working.
Those with this Minority Mindset can find a community among Jaspreet’s unconventional investors who open this newsletter everyday to find relevant news that will help them make decisions that might not classify as mainstream.
What Kind Of Content Is Included In Market Briefs?
The content gurus at Market Briefs bring together all the most relevant financial news (things like crypto, inflation, real estate, and stocks!) in an entertaining way each day.
You’ll be the first of your friends to know if anything happens in the financial world. Here’s a little snippet of one of the most recent emails:
Are you sold yet? You can sign up to receive these valuable bite-sized emails now at MarketBriefs.com!