The Ford Motor Firm has revealed its metaverse ambitions. The car big has been the most recent to file a trademark with the US Patent and Commerce Workplace (USPTO).
Trademark legal professional Mike Kondoudis tweeted that the American automotive big filed 19 trademark purposes overlaying main manufacturers, similar to Mustang, Lincoln, Bronco and many others.
🚨🚨FORD is making a giant transfer into the Metaverse!
The corporate has filed 19 trademark purposes for all of its main manufacturers claiming plans for:
▶️ Digital vehicles, vehicles, vans, and clothes
▶️ On-line shops for NFTs#NFT #Metaverse #Web3 #NFTs #Ford #Mustang #F150 #Fordtrucks pic.twitter.com/2JK2Nf9jO7
— Mike Kondoudis (@KondoudisLaw) September 7, 2022
Nearer have a look at the applying
A more in-depth have a look at one of the 19 purposes exhibits that the submitting covers varied merchandise. These embrace downloadable paintings, textual content, audios, and movies that includes Ford vehicles. These could be authenticated by NFTs, digital merchandise, and an NFT market to advertise digital paintings amongst different issues.
The appliance additionally talked about “downloadable digital items” that includes equipment and automobile components. This might be meant for “on-line digital worlds” together with exhibitions held in digital and augmented actuality.
New development within the business
The automotive business is witnessing a development of affiliation with the metaverse, by means of NFTs and digital merchandise. Moreover, established manufacturers, similar to Nissan, Toyota, and so forth are additionally asserting initiatives associated to the house.
Moreover with NFTs-bundled with the precise automotive, it’s potential that NFTs could also be supplied as an adjunct with the acquisition of playing cards. This will likely complement the eco-friendly pivot of automakers in the direction of electrical fashions
Mike Kondoudis additionally tweeted earlier this week that 2022 has seen over 5,800 trademark purposes filed for NFTs and associated companies. The second quarter of 2022 alone noticed 2351 filings, greater than 2087 filed all through 2021.
🚨Up to now in 2022 over 5800 trademark apps have been filed with the USPTO for NFTs (and associated items/companies)
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
Earlier this yr, Mercedes Benz partnered with Art2People to commission a one-off Mercedes Benz NFT assortment primarily based on their G-Class lineup. Across the identical time, Italian sports activities automotive producer Lamborghini introduced their first NFT assortment.
NFT development catching on to associated industries
British automaker McLaren announced in June this yr that its System 1 (F1) arm could be creating the McLaren Racing Collective. This might be an NFT assortment that includes their race vehicles. The F1 championship themselves revealed final month that they plan to introduce NFTs and digital merchandise.
Crypto exchanges have additionally capitalized on the rising curiosity of retail customers in NFTs. Exchanges have been partnering with a number of groups as sponsors within the F1 World Championship. FTX partnered with Mercedes F1, Aston Martin teamed up with crypto.com. Moreover, Ferrari is being sponsored by Velas.
The hundreds of filings made with the USPTO are indicative of accelerating adoption of NFTs amongst huge names globally. The metaverse is seeing participation from huge tech, vehicle, style and quick meals industries.
The NFT business is projected to develop into a $240 billion business by the tip of the last decade. That is evident that everybody needs a chunk of it.